Heuer Parade -- An Overview of Phillips' Sale of 42 Vintage Heuer Chronographs

On November 11, 2017, in Geneva, Switzerland, Phillips auction house will offer for sale 42 vintage Heuer chronographs, assembled as “The Crosthwaite & Gavin Collection”.  Almost all these watches span the period from the early 1960s through the mid 1970s, the period when Jack Heuer was at the helm, as the fourth generation leader of the Heuer brand.  A 43rd watch will be included in the sale, Serial Number 1 of a limited edition TAG Heuer being offered on the occasion of Jack Heuer’s 85th birthday, in November 2017.

Phillips is presenting this auction as the “Heuer Parade”, and has produced a magnificent printed catalog with full details and photographs of the watches.  This printed catalog is presented in seven chapters, each of which presents a different aspect of Heuer’s history (for example, motor sports, race timing and military-issued watches).

The following is an overview of the 43 watches included in the “Heuer Parade”.  Click on any of the thumbnails for a high resolution photograph of the watch.

Read more »

Auction Watch -- Fall 2016 Recap

November and December are always busy months for watch auctions, and in Fall 2016 the vintage Heuers were well represented in auctions conduced by Phillips, Christie’s, Sotheby’s and Watches of Knightsbridge.  In this posting, we show the 45 Heuers that were offered in these auctions, together with their “final prices” (comprised of the hammer price plus the applicable buyer’s premium).  In addition, we feature one unusual vintage Skipper, that was sold by Fellows.  For readers who want to do additional research, we provide the links to all the auction catalogs.

The following image shows the six vintage Heuers that sold for the highest amounts at these Fall 2016 auctions.  Prices were as follows: Top Row — Autavia, Ref 2446 (Big Subs), for $125,000; Autavia, Ref 2446 (Rindt), for $43,750; Carrera, Ref 2447 SN, for $40,480.  Bottom Row — Orvis Solunagraph, for $50,600; Autavia, Ref 1163 (Orange Boy), for $50,000; and Autavia Ref 113.603 (IDF-issued), for $63,614.

Read more »

Jean-Claude Biver Introduces the New Autavia (and the Past and Future of TAG Heuer)

On September 11 through 13, 2016, TAG Heuer hosted its first Collectors Summit of the Jean-Claude Biver era, at company headquarters in Switzerland. To open the Summit, Mr. Biver (CEO of TAG Heuer and President of the LVMH Watch Division) welcomed the Summit participants at the Hotel Palafitte, in Nauchatel.  The following day, Summit participants would be the first to see TAG Heuer’s new Autavia and, to open the Summit, Mr. Biver provided his introduction to the watch.

More than introducing the new Autavia, Mr. Biver’s remarks describe how TAG Heuer will use its unique portfolio of historic chronographs to inspire the development of new watches for the brand. His remarks introduce the new Autavia, but more importantly they introduce a new era for the TAG Heuer brand.

Read more »

The Match-by-Match Guide to the Autavia Cup -- Round One

Today, TAG Heuer has launched the Autavia Cup competition, a month-long event in which enthusiasts will cast votes to determine which Autavia the company will re-issue in 2017.  The competition consists of a series of head-to-head, knock-out matches, in which each winning model will advance to the next round of the competition. Sixteen Autavias are included in the competition, 12 of them being historic models produced by Heuer in the 1960s and 4 of them being newly-created, as Fantasy Autavias, for purposes of the Autavia Cup. After enthusiasts have narrowed the field to four Autavias, TAG Heuer will select the model to the re-issued.  Visit the Autavia Cup website to cast your vote!

This posting will serve as a Guide to the Autavia Cup, highlighting the key features of each of the 16 competing models.  Click on the [High Res] link at the end of each description to see high resolution photos of each of the models.  For comprehensive information about the Autavias from the 1960s (and the 1970s and 80s, as well), you will want to see the book, Heuer Autavia Chronographs 1962-85, by Richard Crosthwaite and Paul Gavin.  Paul supplied the photos for the Autavia Cup competition and also created the four “Fantasy” models. You can order the book HERE.

AutCupMatchImage16Mar17

Read more »

The Enthusiast's Guide to the Autavia Cup

On Thursday, March 10, 2016, TAG Heuer announced that the brand would launch a social media based contest, to allow enthusiasts, collectors and customers to select the model of 1960s Autavia chronograph that TAG Heuer will re-issue in 2017. This contest, called the “Autavia Cup”, will commence on March 17, at Baselworld, with the winning watch to be announced in April 2016.

ACLogoBlackWhite1200

This posting will provide a Guide to the Autavia Cup competition, pulling together anything and everything enthusiasts will need to follow the action, and — more importantly — to cast their vote to determine the next Autavia to be offered by TAG Heuer.

The 16 Autavias Competing in the Autavia Cup

Click on the image below to have a closer look at the 16 Autavias that will compete in the Autavia Cup.  The top 12 are “real” models that Heuer produced in the 1960s and the four on the bottom row are “Fantasy” models produced by collector Paul Gavin, operator of HeuerWorld.

AutaviaCup16Heads1200

Read more »

Remember the Good Old Days . . . Before OnTheDash?

We launched OnTheDash on February 12, 2003, with an email message to 80 recipients.  A few days ago, I received a message from one of these recipients, who I have been in touch with from time to time over the years.  In his message he reminisced about the good old days, shared some thoughts about the state of the current market, and also posed a few questions for me.  To mark the 12th birthday of OnTheDash, let me publish the message that I sent to this gentleman.

 

Read more »

Contest: Predict the Hammer Price of the Graves Supercomplication

If you are reading this, then you probably already know the basics.  The Patek Philippe Henry Graves Supercomplication watch is the most complicated watch ever produced by humans (without the aid of computers) and holds the record as the most expensive watch ever sold at auction, achieving a “hammer price” of $10 million at a Sotheby’s auction held in 1999 (or $11 million, including the buyer’s premium).  The experts among you may be able to count off the watch’s 24 complications, tell us the details of Mr. Graves’ life and recite the ownership history of the watch.  Everyone knows that this amazing watch will again be sold by Sotheby’s on November 11, at an auction in Geneva.

Read more »

The Reader's Guide to the Upcoming Patek Philippe Auctions

The Reader’s Guide to the Upcoming Patek Philippe Auctions

Over the next eight days, we will witness two historic auctions, in Geneva, Switzerland, that will offer for sale the most legendary Patek Philippe watches that our generation is likely to see under one (or two roofs).  On Sunday, November 9, 2014, Christie’s will celebrate the 175th anniversary of Patek Philippe with an auction of 100 Patek Philippe watches.  On Tuesday, November 11, 2014, Sotheby’s will hold an auction of “Important Watches”, which will include what is thought by many to be the most important watch of all, the Patek Philippe Henry Graves Supercomplication watch (shown below).

Read more »

I Said: Wanna Have Lunch? He Said: Sure. Wanna Buy a Watch?

One of the special pleasures of this watch collecting hobby is that, every once in a while, we get to actually meet the wonderful people that we chat with all the time, by e-mail, on discussion forums, through Twitter and Facebook, and by telephone.  Over the years, one of my favorite “pen pals” has been Ken Jacobs, the owner of Wanna Buy A Watch, a watch store in Los Angeles.  Based on his selection of watches, I can say that Ken and I have the same eye for watches. Over the years, I have bought several watches from Ken, gotten some good advice from him, and enjoyed all our conversations.  In addition to having a great “eye”, I have always found Ken to have good integrity.  When he describes a watch and answers your questions about it, you will know what you are buying.

Ken sent me a message a few weeks saying that he would be visiting Atlanta, and we decided that we would get together for lunch.  I promised Ken that I would bring a few Heuers for “show and tell”, and he asked whether there were any particular watches that I might like to see, from his store.

Read more »

Vintage Heuer -- The Best of 2013

2013 was a fantastic year for the community that collects vintage Heuer chronographs.  The community had 30 members participate in a Summit in La Chaux-de-Fonds, TAG Heuer celebrated “50 Years of the Carrera”, we saw new books and websites dedicated to the vintage Heuers, and activity on our discussion forums reached an all-time high.

Heuer -- Best 0f 2013
Read more »

Vintage Heuer Collectors Summit 2013 -- Two Reports

The 2013 version of the Vintage Heuer Collectors Summit took place on September 1 and September 2, 2013, in La Chaux-de-Fonds, Switzerland, the home of TAG Heuer. In this posting, we present two reports from the Summit, the first by event organizers Paul Gavin, Ron Henselmans and Abel Court, and the second by our regular contributor, Mark Moss.

Vintage Heuer Collectors Summit 2013 -- Group Photo

Read more »

Forum Classic: Five Friends Visit TAG Heuer Headquarters

This is the first in a series of postings in which we will take some of the most interesting postings from the OnTheDash Discussion Forum, and present them here as blog postings.  The following is derived from a posting on our forum on April 20, 2012, reporting on a March 2012 visit to the TAG Heuer headquarters, in La Chaux-de-Fonds, Switzerland.  You can click on any of the 120 photographs to see a a high resolution version.

We sincerely thank Laurent (“Noodia”) for this fantastic posting and hope that you will enjoy his report.

Jeff Stein
August 13, 2013

Five Friends; Six Heuers

Read more »

Geneva Scrapbook: Carrera 50th Anniversary Celebration, January 21, 2013

On Monday, January 21, 2013, I attended the opening of TAG Heuer’s “50 Years of Carrera” celebration, in Geneva, and on Tuesday, January 22, I visited TAG Heuer’s Museum, archives and factory, in La Chaux-de-Fonds.  I will cover these two amazing days in two separate “Scrapbook” postings, with this posting covering the Carrera celebration in Geneva and a second posting covering the visit to TAG Heuer’s headquarters.   In addition to these Scrapbook postings, I will also post more detailed write-ups covering specific interviews, watches and experiences.

The Celebration – 50 Years of Carrera

There are two major watch exhibitions each year, January in Geneva and March (or April this year) in Basel.  TAG Heuer chose to launch its “50 Years of Carrera” celebration in Geneva, on January 21.  Hey, if you’re going to have a year-long celebration, better to start in January than in April!

TAG Heuer 50 Years of Carrera Celebration

Read more »

Autavia 50th Birthday Scrapbook

Heuer introduced the Autavia chronograph in 1962, as its first 1960s chronograph to feature a model name (“Autavia” being a combination of “AUTomobile” and “AVIAtion”).  The Autavia would be followed by the legendary Carrera in 1963 and Monaco in 1969, as well as numerous new models in the 1970s (Montreal, Silverstone, Daytona, Monza, etc.).  With TAG Heuer not having an Autavia in its current model line, we could not expect that the company would celebrate the 50th Birthday of the Autavia during 2012.  Still, in this era of crowd sourcing, crowd funding, flash mobs, Facebook, Twitter and discussion forums, we realized that the community of vintage Heuer collectors should not let 2012 draw to a close without staging its own 50th Birthday Celebration for the Autavia.
Read more »

Leap Day 2012 -- Wrist-Shot Wednesday, at Last

“Leap Day” (February 29th) is a special day that only occurs every four years.  Watch guys who own perpetual calendars marvel as the “29” arrives at midnight; 24 hours, they are even more impressed when the date moves to “1”.  This year, I marked Leap Day by playing hooky from work — traveling to New York City to take care of a couple of non-work related matters.  I mean, in most years (or 75% of them, to be precise), 28 days are enough for February, so I decided to end February 2012 on the 28th and declare the 29th to be a free day . . . off the calendar.

During the course of the day, I saw a “Watch You Wearing” message on our discussion forum, so I decided to take some wrist shots, all along the way.  [I usually don’t take wrist-shots, but maybe I will make an exception every February 29th.]

Read more »