Heuer Parade -- An Overview of Phillips' Sale of 42 Vintage Heuer Chronographs

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On November 11, 2017, in Geneva, Switzerland, Phillips auction house will offer for sale 42 vintage Heuer chronographs, assembled as “The Crosthwaite & Gavin Collection”. Almost all these watches span the period from the early 1960s through the mid 1970s, the period when Jack Heuer was at the helm, as the fourth generation leader of

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Auction Watch -- Fall 2016 Recap

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November and December are always busy months for watch auctions, and in Fall 2016 the vintage Heuers were well represented in auctions conduced by Phillips, Christie’s, Sotheby’s and Watches of Knightsbridge. In this posting, we show the 45 Heuers that were offered in these auctions, together with their “final prices” (comprised of the hammer price

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Jean-Claude Biver Introduces the New Autavia (and the Past and Future of TAG Heuer)

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On September 11 through 13, 2016, TAG Heuer hosted its first Collectors Summit of the Jean-Claude Biver era, at company headquarters in Switzerland. To open the Summit, Mr. Biver (CEO of TAG Heuer and President of the LVMH Watch Division) welcomed the Summit participants at the Hotel Palafitte, in Nauchatel. The following day, Summit participants

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The Match-by-Match Guide to the Autavia Cup -- Round One

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Today, TAG Heuer has launched the Autavia Cup competition, a month-long event in which enthusiasts will cast votes to determine which Autavia the company will re-issue in 2017. The competition consists of a series of head-to-head, knock-out matches, in which each winning model will advance to the next round of the competition. Sixteen Autavias are

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The Enthusiast's Guide to the Autavia Cup

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On Thursday, March 10, 2016, TAG Heuer announced that the brand would launch a social media based contest, to allow enthusiasts, collectors and customers to select the model of 1960s Autavia chronograph that TAG Heuer will re-issue in 2017. This contest, called the “Autavia Cup”, will commence on March 17, at Baselworld, with the winning

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Remember the Good Old Days . . . Before OnTheDash?

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We launched OnTheDash on February 12, 2003, with an email message to 80 recipients. A few days ago, I received a message from one of these recipients, who I have been in touch with from time to time over the years. In his message he reminisced about the good old days, shared some thoughts about

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Contest: Predict the Hammer Price of the Graves Supercomplication

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If you are reading this, then you probably already know the basics. The Patek Philippe Henry Graves Supercomplication watch is the most complicated watch ever produced by humans (without the aid of computers) and holds the record as the most expensive watch ever sold at auction, achieving a “hammer price” of $10 million at a

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The Reader's Guide to the Upcoming Patek Philippe Auctions

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The Reader’s Guide to the Upcoming Patek Philippe Auctions

Over the next eight days, we will witness two historic auctions, in Geneva, Switzerland, that will offer for sale the most legendary Patek Philippe watches that our generation is likely to see under one (or two roofs). On Sunday, November 9, 2014, Christie’s will celebrate the

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I Said: Wanna Have Lunch? He Said: Sure. Wanna Buy a Watch?

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One of the special pleasures of this watch collecting hobby is that, every once in a while, we get to actually meet the wonderful people that we chat with all the time, by e-mail, on discussion forums, through Twitter and Facebook, and by telephone. Over the years, one of my favorite “pen pals” has been

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Vintage Heuer -- The Best of 2013

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2013 was a fantastic year for the community that collects vintage Heuer chronographs. The community had 30 members participate in a Summit in La Chaux-de-Fonds, TAG Heuer celebrated “50 Years of the Carrera”, we saw new books and websites dedicated to the vintage Heuers, and activity on our discussion forums reached an all-time high.

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Vintage Heuer Collectors Summit 2013 -- Two Reports

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The 2013 version of the Vintage Heuer Collectors Summit took place on September 1 and September 2, 2013, in La Chaux-de-Fonds, Switzerland, the home of TAG Heuer. In this posting, we present two reports from the Summit, the first by event organizers Paul Gavin, Ron Henselmans and Abel Court, and the second by our regular

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Forum Classic: Five Friends Visit TAG Heuer Headquarters

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This is the first in a series of postings in which we will take some of the most interesting postings from the OnTheDash Discussion Forum, and present them here as blog postings. The following is derived from a posting on our forum on April 20, 2012, reporting on a March 2012 visit to the TAG

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Geneva Scrapbook: Carrera 50th Anniversary Celebration, January 21, 2013

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On Monday, January 21, 2013, I attended the opening of TAG Heuer’s “50 Years of Carrera” celebration, in Geneva, and on Tuesday, January 22, I visited TAG Heuer’s Museum, archives and factory, in La Chaux-de-Fonds. I will cover these two amazing days in two separate “Scrapbook” postings, with this posting covering the Carrera celebration in

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Autavia 50th Birthday Scrapbook

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Heuer introduced the Autavia chronograph in 1962, as its first 1960s chronograph to feature a model name (“Autavia” being a combination of “AUTomobile” and “AVIAtion”). The Autavia would be followed by the legendary Carrera in 1963 and Monaco in 1969, as well as numerous new models in the 1970s (Montreal, Silverstone, Daytona, Monza, etc.). With

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Leap Day 2012 -- Wrist-Shot Wednesday, at Last

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“Leap Day” (February 29th) is a special day that only occurs every four years. Watch guys who own perpetual calendars marvel as the “29” arrives at midnight; 24 hours, they are even more impressed when the date moves to “1”. This year, I marked Leap Day by playing hooky from work — traveling to New

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