Once upon a time, there was a brilliant architect, who designed residences and had also planned and built many successful communities. Many years ago, he began work on what would be his most ambitious project, a futuristic community of over 300 houses, apartments and townhouses, that would also include parks, shops and other facilities for the community. This new development would capture the essence of the Architect’s style, as well as his vision for communities of the future.
To begin the project, the Architect would build a row of townhouses, 12 units that would serve as the model for the rest of the community. The Architect had ambitious plans for the community, and he spared no energy or expense in designing and starting the work on these first 12 townhouses. He knew that in order for the Project to be successful, these first 12 homes would need to be well-received, showing potential residents and observers the style and quality that would be the essence of the new community.
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For years, Heuer collectors have stared at the image – its shows three Heuer chronographs, each bearing only the Heuer shield at the top of the dial and the word “Chronomatic” at the bottom of the dial. There are no model names on the dials, but the Heuer enthusiasts know exactly what they are – the Carrera, the Monaco and the Autavia that Heuer introduced in 1969, as the world’s first automatic chronographs.
Advertisement from March 1969, showing Heuer’s three automatic chronographs (Chronomatics)
This was the first image that Heuer used to market its first automatic chronographs – the Chronomatics. The images of these three watches appeared in the March 3, 1969 press release in which Heuer introduced its first automatic chronographs and in industry publications that first presented these watches to the world, including the Swiss Watch and Jewelry Journal, the official publication of the March 1969 Basel Fair.
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With the listing for sale this morning of four Heuer chronographs powered by the 28,800 movements, it seems timely for me to assemble what I know about these movements into a posting. I have done some research into these movements, involving experts from the era when they were produced (say, circa 1970), current personnel at TAG Heuer and another collector who owns a watch powered by a 28800 movement. I had planned to conduct a lot more research, and then publish a comprehensive webpage on these movements . . . for better or worse, let me publish the information that I have assembled (as of July 8, 2011 . . . I suppose that completion of this project will be like finishing so many other projects in the queue . . . maybe it will happen / maybe it won’t.
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