TAG Heuer 2017 Autavia -- Detailed Look

TAG Heuer introduced its new Autavia in March 2017, at Baselworld, and the watch is now available worldwide through TAG Heuer dealers.  I purchased my new Autavia in May, and have provided my impressions of the watch — through the first eight days on the wrist — in an interview with Stephen Pulvirent, which has been published on Hodinkee.   The posting below offers some  basic information about the new Autavia, as well as some “live” photos from my first month with the watch.

 

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It's Here -- TAG Heuer Introduces the 2017 Autavia

On March 10, 2016, TAG Heuer announced that it would re-issue the Autavia in 2017, and that it would stage the “Autavia Cup” competition for enthusiasts to select the vintage Autavia that would inspire the new model.  This morning, 377 days after this announcement, TAG Heuer has released the first images of the new Autavia, along with full details about the watch.

The winner of the Autavia Cup, the “Jochen Rindt” Autavia, circa 1966, alongside the new 2017 Autavia. Images sized to scale, with the Rindt being 39 millimeters and the new Autavia being 42 millimeters.

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Green Flag -- A Preview of TAG Heuer's Newest Racing Autavia

Three days from now, on March 23, 2017, TAG Heuer will introduce its new Autavia, at the Baselworld show. Today, we provide the essential background information to introduce the newest member of the TAG Heuer family. While we are confident that the new Autavia will stand on its own, it may look even better to those who appreciate the watch’s rich history.

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Jean-Claude Biver Introduces the New Autavia (and the Past and Future of TAG Heuer)

On September 11 through 13, 2016, TAG Heuer hosted its first Collectors Summit of the Jean-Claude Biver era, at company headquarters in Switzerland. To open the Summit, Mr. Biver (CEO of TAG Heuer and President of the LVMH Watch Division) welcomed the Summit participants at the Hotel Palafitte, in Nauchatel.  The following day, Summit participants would be the first to see TAG Heuer’s new Autavia and, to open the Summit, Mr. Biver provided his introduction to the watch.

More than introducing the new Autavia, Mr. Biver’s remarks describe how TAG Heuer will use its unique portfolio of historic chronographs to inspire the development of new watches for the brand. His remarks introduce the new Autavia, but more importantly they introduce a new era for the TAG Heuer brand.

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The Match-by-Match Guide to the Autavia Cup -- Round One

Today, TAG Heuer has launched the Autavia Cup competition, a month-long event in which enthusiasts will cast votes to determine which Autavia the company will re-issue in 2017.  The competition consists of a series of head-to-head, knock-out matches, in which each winning model will advance to the next round of the competition. Sixteen Autavias are included in the competition, 12 of them being historic models produced by Heuer in the 1960s and 4 of them being newly-created, as Fantasy Autavias, for purposes of the Autavia Cup. After enthusiasts have narrowed the field to four Autavias, TAG Heuer will select the model to the re-issued.  Visit the Autavia Cup website to cast your vote!

This posting will serve as a Guide to the Autavia Cup, highlighting the key features of each of the 16 competing models.  Click on the [High Res] link at the end of each description to see high resolution photos of each of the models.  For comprehensive information about the Autavias from the 1960s (and the 1970s and 80s, as well), you will want to see the book, Heuer Autavia Chronographs 1962-85, by Richard Crosthwaite and Paul Gavin.  Paul supplied the photos for the Autavia Cup competition and also created the four “Fantasy” models. You can order the book HERE.

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The Enthusiast's Guide to the Autavia Cup

On Thursday, March 10, 2016, TAG Heuer announced that the brand would launch a social media based contest, to allow enthusiasts, collectors and customers to select the model of 1960s Autavia chronograph that TAG Heuer will re-issue in 2017. This contest, called the “Autavia Cup”, will commence on March 17, at Baselworld, with the winning watch to be announced in April 2016.

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This posting will provide a Guide to the Autavia Cup competition, pulling together anything and everything enthusiasts will need to follow the action, and — more importantly — to cast their vote to determine the next Autavia to be offered by TAG Heuer.

The 16 Autavias Competing in the Autavia Cup

Click on the image below to have a closer look at the 16 Autavias that will compete in the Autavia Cup.  The top 12 are “real” models that Heuer produced in the 1960s and the four on the bottom row are “Fantasy” models produced by collector Paul Gavin, operator of HeuerWorld.

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08 Reasons Why I Can’t Wait to Buy the Carrera Heuer 01

In just a few days, TAG Heuer will be releasing its newest Carrera, the Carrera Heuer 01.  I recently borrowed a prototype of the Carrera Heuer 01 for a week, enjoyed the watch a lot, and can hardly wait to get this newest Carrera on my wrist.  In this posting, I’ll tell you why!!

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Vintage Heuers on TAG Heuer Instagram

I’m a big fan of Instagram.  The Instagram format of square photographs and brief captions is ideal for sharing images and information about watches, and there is a rich flow of postings dedicated to both vintage and modern watches.  The #VintageHeuer hashtag serves the community of vintage Heuer collectors well, and we see some amazing old Heuer on Instagram, every day.

Recently, TAG Heuer has begun posting some fantastic photos of the vintage Heuers in the TAG Heuer Museum.  In this posting, we show the photos and captions from several of these postings, as well as a couple of other favorites from the TAG Heuer Instagram feed.  For each of the chronographs, we have also added links to the OnTheDash galleries where you can see additional photos.

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TAG Heuer at BaselWorld 2015 -- I Believe in Biver

No, this is not Jean-Calude Biver’s first visit to the BaselWorld watch fair, but it is the first time he’ll be there as CEO of TAG Heuer.  Since Biver assumed this position, TAG Heuer enthusiasts have been nervously anticipating how Biver might re-position the brand, their fears stirred by constant suggestions that TAG Heuer would become the “entry level” brand for the LVMH watch group.  During the course of BaselWorld, we will learn a lot more.

But let’s look at the watches released in the first hours of BaselWorld to see what lessons we might learn about Biver’s leadership of the brand.  These watches send an exciting message about the future of TAG Heuer and about Biver’s vision for the brand.  I believe that we can learn at least eight lessons as the 8:00 AM opening of BaselWorld approaches.

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Introducing the Best (Looking) TAG Heuer Carrera Ever

As a vintage watch enthusiast, I will admit that our community can be tough on the companies that produce modern watches, especially when it comes to how today’s brands re-issue some of their legendary watches.  If the brand is too literal in re-issuing one of its classic watches, we say that the company lacked creativity or imagination.  If the new watch strays too far from the original one, we accuse the brand of misusing a legendary name.  As much as members of the vintage community sincerely want to embrace the modern watches offered by our cherished brands, it can be difficult.  Why are registers so close together?  Why can’t we have a 12-hour recorder?  Why is the watch so thick?  Why is the watch so expensive?  Sometimes I wonder whether it is even possible for the old-timers to be genuinely enthusiastic about a modern watch.

TAG Heuer Carrera CH80 -- Four

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Vintage Heuer Collectors Summit 2013 -- Two Reports

The 2013 version of the Vintage Heuer Collectors Summit took place on September 1 and September 2, 2013, in La Chaux-de-Fonds, Switzerland, the home of TAG Heuer. In this posting, we present two reports from the Summit, the first by event organizers Paul Gavin, Ron Henselmans and Abel Court, and the second by our regular contributor, Mark Moss.

Vintage Heuer Collectors Summit 2013 -- Group Photo

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Carrera Calibre 36 Flyback Chronograph -- Full Review

Of all the imagery being used to market watches, perhaps none is more overused than motorsports.  Watch brands create special models that will be offered with high performance cars, they plaster their logos on racing venues, cars and drivers, and new watches pay tribute to champions, even long after they have passed away.  The fact that a brand has history in racing is hardly an obstacle at all, as images of legendary races and racers are readily available for licensing.

TAG Heuer Carrera Calibre 36 Flyback with Stopwatches

Against this cluttered landscape of brands claiming a pedigree in motorsports, TAG Heuer stands alone as the brand with the strongest connection to the golden age of motorsports.  Back in the 1960s, racers wore Heuer chronographs, racing teams used Heuer equipment, and races and rallies were timed by Heuers.  Andretti, Rindt, Villeneuve, Siffert, Bell and other racing heroes all wore Heuers, well before the era of paid ambassadors.  Talk to the old-time racers, and they will confirm that the Heuers were the watches that everyone wore. Read more »

Everything Old is New Again -- Inspirations for the New Carrera Calibre 36 Flyback

In a posting just prior to Baselworld 2013, we pondered the question of what the new Carrera Caliber 36 chronographs would look like.  We had some excellent clues, from the “Teaser” image posted by TAG Heuer in the run-up to Basel, and were able to make some good guesses about the appearance and features of these new chronographs.

TAG Heuer Carrera Calibre 36 Flyback Racing -- Detail

Now that TAG Heuer has introduced the the Carrera Calibre 36 at Basel, and released photographs and specifications, we can provide an introduction to these chronographs.  We will begin with a description of the watches, and then explore some Heuer history, to understand the origins of these watches and place them in the context of Heuer’s heritage.

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Introducing the TAG Heuer Carrera Calibre 36 Flyback Chronographs

In yesterday’s posting, we pondered the question of what the new Carrera Caliber 36 chronographs would look like.  We had some excellent clues, from the “Teaser” image posted by TAG Heuer in the run-up to Basel, and were able to make some good guesses about the appearance and features of these new chronographs.

Now that TAG Heuer has released photographs and descriptions of the new Carrera Calibre 36 chronographs, we can provide a quick introduction to these chronographs.  Initially, we will post only a few photos of the new chronographs with brief descriptions, and we will soon add some background and more detailed descriptions to this posting.

Three Versions of the Carrera Calibre 36 “Flyback” Chronograph

TAG Heuer Carrera Calibre 36 Flyback -- Three Versions

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Arriving in 36 Hours: TAG Heuer Carrera Calibre 36 Chronograph

The BaselWorld fair, the biggest annual event in the watch world, opens on Thursday, April 25.  BaselWorld 2013 promises to be especially important for TAG Heuer, as the brand continues its year-long celebration of the 50th Anniversary of the Carrera and introduces new watches that will push the frontiers of “haute horologerie”.

This year’s fair will also mark the last Basel fair for TAG Heuer CEO Jean-Christophe Babin, as he will soon depart to become CEO of Bulgari.  Since his arrival at TAG Heuer 13 years ago, Babin has focused on Heuer’s unique heritage in motorsports and its accomplishments in precision timing.  We can expect to see more of both these themes in the watches TAG Heuer will introduce at Basel.

TAG Heuer Calibre 36 Carrera

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Geneva Scrapbook: Carrera 50th Anniversary Celebration, January 21, 2013

On Monday, January 21, 2013, I attended the opening of TAG Heuer’s “50 Years of Carrera” celebration, in Geneva, and on Tuesday, January 22, I visited TAG Heuer’s Museum, archives and factory, in La Chaux-de-Fonds.  I will cover these two amazing days in two separate “Scrapbook” postings, with this posting covering the Carrera celebration in Geneva and a second posting covering the visit to TAG Heuer’s headquarters.   In addition to these Scrapbook postings, I will also post more detailed write-ups covering specific interviews, watches and experiences.

The Celebration – 50 Years of Carrera

There are two major watch exhibitions each year, January in Geneva and March (or April this year) in Basel.  TAG Heuer chose to launch its “50 Years of Carrera” celebration in Geneva, on January 21.  Hey, if you’re going to have a year-long celebration, better to start in January than in April!

TAG Heuer 50 Years of Carrera Celebration

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TAG Heuer Monaco 24, in the Land of Make Believe

Let’s play a game with the TAG Heuer Monaco 24, as follows:  Let’s say that you collect vintage Heuer chronographs, primarily the racing chronographs from the 1960s and 1970s (Autavia, Carrera, Monaco, Silverstone, Montreal, etc.).  You are a committed collector, who enjoys the style  and history of these watches, as well as the fact that they are reliable timepieces that you can wear on a daily basis.

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