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Tweet Writing about watches (or just about anything else) can be frustrating. In February, I was excited about the four Autavias that TAG Heuer has introduced over the past year, and have two of them in my collection. I wanted to write a review of all four models, so I borrowed the two that I didn’t Read more ;raquo Tweet In the Pantheon of Heuer racing gods, we are accustomed to seeing Mario Andretti, Steve McQueen Jochen Rindt and Jo Siffert at the top of the roster. Yes, if there were a Mount Rushmore of the Heuer heroes, we could expect to see these four faces. Indeed, it is fitting that collectors refer to four Read more ;raquo Tweet TAG Heuer introduced its new Autavia in March 2017, at Baselworld, and the watch is now available worldwide through TAG Heuer dealers. I purchased my new Autavia in May, and have provided my impressions of the watch — through the first eight days on the wrist — in an interview with Stephen Pulvirent, which has Read more ;raquo Tweet On March 10, 2016, TAG Heuer announced that it would re-issue the Autavia in 2017, and that it would stage the “Autavia Cup” competition for enthusiasts to select the vintage Autavia that would inspire the new model. This morning, 377 days after this announcement, TAG Heuer has released the first images of the new Autavia, Read more ;raquo Tweet Three days from now, on March 23, 2017, TAG Heuer will introduce its new Autavia, at the Baselworld show. Today, we provide the essential background information to introduce the newest member of the TAG Heuer family. While we are confident that the new Autavia will stand on its own, it may look even better to Read more ;raquo Tweet On September 11 through 13, 2016, TAG Heuer hosted its first Collectors Summit of the Jean-Claude Biver era, at company headquarters in Switzerland. To open the Summit, Mr. Biver (CEO of TAG Heuer and President of the LVMH Watch Division) welcomed the Summit participants at the Hotel Palafitte, in Nauchatel. The following day, Summit participants Read more ;raquo Tweet Today, TAG Heuer has launched the Autavia Cup competition, a month-long event in which enthusiasts will cast votes to determine which Autavia the company will re-issue in 2017. The competition consists of a series of head-to-head, knock-out matches, in which each winning model will advance to the next round of the competition. Sixteen Autavias are Read more ;raquo Tweet In just a few days, TAG Heuer will be releasing its newest Carrera, the Carrera Heuer 01. I recently borrowed a prototype of the Carrera Heuer 01 for a week, enjoyed the watch a lot, and can hardly wait to get this newest Carrera on my wrist. In this posting, I’ll tell you why!! Read more ;raquo Tweet No, this is not Jean-Calude Biver’s first visit to the BaselWorld watch fair, but it is the first time he’ll be there as CEO of TAG Heuer. Since Biver assumed this position, TAG Heuer enthusiasts have been nervously anticipating how Biver might re-position the brand, their fears stirred by constant suggestions that TAG Heuer would Read more ;raquo Tweet As a vintage watch enthusiast, I will admit that our community can be tough on the companies that produce modern watches, especially when it comes to how today’s brands re-issue some of their legendary watches. If the brand is too literal in re-issuing one of its classic watches, we say that the company lacked creativity Read more ;raquo Tweet The 2013 version of the Vintage Heuer Collectors Summit took place on September 1 and September 2, 2013, in La Chaux-de-Fonds, Switzerland, the home of TAG Heuer. In this posting, we present two reports from the Summit, the first by event organizers Paul Gavin, Ron Henselmans and Abel Court, and the second by our regular Read more ;raquo Tweet Of all the imagery being used to market watches, perhaps none is more overused than motorsports. Watch brands create special models that will be offered with high performance cars, they plaster their logos on racing venues, cars and drivers, and new watches pay tribute to champions, even long after they have passed away. The fact Read more ;raquo Tweet In a posting just prior to Baselworld 2013, we pondered the question of what the new Carrera Caliber 36 chronographs would look like. We had some excellent clues, from the “Teaser” image posted by TAG Heuer in the run-up to Basel, and were able to make some good guesses about the appearance and features of Read more ;raquo Tweet In yesterday’s posting, we pondered the question of what the new Carrera Caliber 36 chronographs would look like. We had some excellent clues, from the “Teaser” image posted by TAG Heuer in the run-up to Basel, and were able to make some good guesses about the appearance and features of these new chronographs. Now that Read more ;raquo Tweet The BaselWorld fair, the biggest annual event in the watch world, opens on Thursday, April 25. BaselWorld 2013 promises to be especially important for TAG Heuer, as the brand continues its year-long celebration of the 50th Anniversary of the Carrera and introduces new watches that will push the frontiers of “haute horologerie”. This year’s fair Read more ;raquo Tweet On Monday, January 21, 2013, I attended the opening of TAG Heuer’s “50 Years of Carrera” celebration, in Geneva, and on Tuesday, January 22, I visited TAG Heuer’s Museum, archives and factory, in La Chaux-de-Fonds. I will cover these two amazing days in two separate “Scrapbook” postings, with this posting covering the Carrera celebration in Read more ;raquo Tweet Let’s play a game with the TAG Heuer Monaco 24, as follows: Let’s say that you collect vintage Heuer chronographs, primarily the racing chronographs from the 1960s and 1970s (Autavia, Carrera, Monaco, Silverstone, Montreal, etc.). You are a committed collector, who enjoys the style and history of these watches, as well as the fact that Read more ;raquo |