Three days from now, on March 23, 2017, TAG Heuer will introduce its new Autavia, at the Baselworld show. Today, we provide the essential background information to introduce the newest member of the TAG Heuer family. While we are confident that the new Autavia will stand on its own, it may look even better to those who appreciate the watch’s rich history.
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On Monday, January 21, 2013, I attended the opening of TAG Heuer’s “50 Years of Carrera” celebration, in Geneva, and on Tuesday, January 22, I visited TAG Heuer’s Museum, archives and factory, in La Chaux-de-Fonds. I will cover these two amazing days in two separate “Scrapbook” postings, with this posting covering the Carrera celebration in Geneva and a second posting covering the visit to TAG Heuer’s headquarters. In addition to these Scrapbook postings, I will also post more detailed write-ups covering specific interviews, watches and experiences.
The Celebration – 50 Years of Carrera
There are two major watch exhibitions each year, January in Geneva and March (or April this year) in Basel. TAG Heuer chose to launch its “50 Years of Carrera” celebration in Geneva, on January 21. Hey, if you’re going to have a year-long celebration, better to start in January than in April!
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Folklore has it that during a pre-delivery test run on the autostrada in January 1975, this 1974 Lamborghini Countach LP400 ‘Periscopa Speciale’ (chassis number 1120056) achieved a speed of 202 miles per hour (326 kph), making it the first production road car to break the 200 MPH mark. While today’s consensus dismisses the 200 MPH claim, this Countach can stake a legitimate claim of being the fastest road car in the world, at that time.
The car had been specially ordered by Albert Silvera, a wealthy car collector living in Haiti who was a VIP customer of both Lamborghini and Ferrari. One of the items that Silvera specified for his Countach was a pair of Heuer Rally Master dash-mounted timepieces, consisting of a matching 8-day Master Time clock and a 12-hour Monte Carlo stopwatch.
This is a brief overview of the Silvera Countach, with a focus on the Heuer timepieces that were factory-installed, upon Mr/ Silvera’s request.
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