The Enthusiast's Guide to the Autavia Cup

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On Thursday, March 10, 2016, TAG Heuer announced that the brand would launch a social media based contest, to allow enthusiasts, collectors and customers to select the model of 1960s Autavia chronograph that TAG Heuer will re-issue in 2017. This contest, called the “Autavia Cup”, will commence on March 17, at Baselworld, with the winning

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Vintage Heuers on TAG Heuer Instagram

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I’m a big fan of Instagram. The Instagram format of square photographs and brief captions is ideal for sharing images and information about watches, and there is a rich flow of postings dedicated to both vintage and modern watches. The #VintageHeuer hashtag serves the community of vintage Heuer collectors well, and we see some amazing

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Vintage Heuer -- The Best of 2013

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2013 was a fantastic year for the community that collects vintage Heuer chronographs. The community had 30 members participate in a Summit in La Chaux-de-Fonds, TAG Heuer celebrated “50 Years of the Carrera”, we saw new books and websites dedicated to the vintage Heuers, and activity on our discussion forums reached an all-time high.

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Manifesto -- Benefits of Twitter for Watch Enthusiasts

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I have been on Twitter for around three years — which probably makes me something of an old-timer in that world — and have also been a strong advocate of Twitter for people who collect watches. A recent posting on our discussion forum, and the responses to that posting, have left me thinking about the

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Watching Twitter -- Recommendations for Watch Enthusiasts

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I’m a big fan of Twitter, and believe that it is an especially worthwhile channel for watch collectors. “Readers” can keep up with news in the watch world and find interesting postings and articles, as soon as they are published. “Writers” can Tweet when they have published new blog postings, webpages, articles or even messages

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